Cookies policy
AD BOX is a digital media company, having its registered address at: 15 Matrozu street, 5th floor, Rīga, LV-1048 Latvia (hereinafter “AD BOX”, registration number: 40003987574, “We,” or “Us”). AD BOX is the owner of this Website and provides services to publishers, advertisers and other companies (our “Clients”) that allow them to plan and execute digital media advertising campaigns and measure the performance of those campaigns (the “Services”)
This Cookie Policy describes how the Website collects, uses, and shares your personal information while you visit it. When you visit the Website, we automatically collect certain information about your device. Personal data may be collected automatically or with your clear and explicit consent. The following categories of cookies will be collected:
- Cookies on our Website;
- Our Cookies Used on Publisher Customers’ Websites;
1. Disabling cookies
If you do not agree to the use of these cookies please disable them by following the instructions for your browser set out here or use the automated disabling tools where available below. Please note that some of the services will not function so well if cookies are disabled.
Where the organisation setting the cookie provides an automated disabling tool in respect of its cookie(s) we list the name of that organisation, the category of cookies it sets together with a link to its automated disabling tool. In all other cases, we list the names of the cookies themselves and their source at the date of this Cookies policy so that you can easily identify and disable them if you want through your browser controls.
Some browsers make is possible for you to signal that you do not want your internet browsing activity to be tracked. Disabling tracking may interfere with your use of the Website and the services provided on the Website.
After your initial visit to the Website we may change the cookies we use. This cookies policy will always allow you to know who is placing cookies, for what purpose and give you the means to disable them so you should check it from time to time.
2. Cookies on our Website
Cookies are small text files that we place on your computer while you visit our website. The data stored in cookies uses identificators unique to your device, so we are able to identify the exact device. Please note that you are able to customize cookies manually and disable any/all of them with your browser settings and the cookie banner available on the Website.
Purpose of use: we use strictly necessary cookies for technical maintenance of the website and services. These cookies help us keep your data and the Services safe and secure.
2.1.Strictly-necessary cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| bxID | Adbox.lv | Assigns a unique User ID that ADBOX uses for attribution and reporting purposes, and to tailor recommendations to this specific user. | 1 year | Mandatory |
We will access and use such information if we detect a vulnerability, bug, or crash of the Website in order to determine the reason for such malfunction and fix it appropriately. Otherwise, we would not be reasonably able to detect the reason for such a malfunction. The legal basis for processing such information is our legitimate interest to ensure the security, continuity, and availability of the Website and its functionality.
2.2. Performance Cookies
We make use of analytic cookies to analyse how our visitors use our Website and to monitor Website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Website. The information collected by these cookies is not associated with your personal information by us or by our contractors.
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| _ga | Google Inc | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | 2 years | Optional |
| _gid | Google Inc | This cookie is set by Google Analytics. It stores and updates a unique value for each page visited and is used to count and track pageviews. | 1 day | Optional |
These cookie files are permanent. This type of cookie could not help us to identify you or other users of the Site. All the information collected using these cookies is anonymized and could only help us to improve overall Website performance. Denying these cookies may lower the quality of the services we provide to you.
2.3. TARGETING COOKIES
Purpose of use: to enable our partners to serve ads for our services; deliver relevant ads to people who may be interested in them on other services; measure the performance of ads, and opt you out of receiving interest-based ads if that is your choice. We do not use any pre-checked boxes and provide you with the sole decision of whether to accept these cookies or deny them. Please also note that you may opt out from targeting cookies at any time by changing your cookie preferences.
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| bxg | Adbox.lv | cached last country/region code provided by MaxMIND GeoIP. | 60 min | Optional |
You may deny these cookies by proactively clicking the respective checkbox on the Website or changing your cookie preferences. Please note that these cookies may be linked to our advertising and marketing campaigns and used to provide you with offers that may be interesting to you, measure the effectiveness of advertising campaigns, or limit the number of times you may see the advertisement. Denial of these cookies may influence the content on the websites you visit.
2.4. FUNCTIONALITY COOKIES
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| qtrans_front_language | Adbox.lv | Saves language preferences of user for a website | 1 year | Mandatory |
3. Our Cookies Used on Publisher Customers Websites
We use information collected via cookies on our Customers’ websites to make the Services more enjoyable, to improve the functionality of the Services, and to tailor the content that we display to you.
3.1. Strictly-necessary cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| bxID | Adbox.lv | Assigns a unique User ID that ADBOX uses for attribution and reporting purposes, and to tailor recommendations to this specific user. | 1 year | Mandatory |
3.2. TARGETING COOKIES
To enable our partners to serve ads for our services; deliver relevant ads to people who may be interested in them on other services; measure the performance of ads, and opt you out of receiving interest-based ads if that is your choice. We do not use any pre-checked boxes and provide you with the sole decision of whether to accept these cookies or deny them. Please also note that you may opt out from targeting cookies at any time by changing your cookie preferences.
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| bxDxxxx* | Adbox.lv | delay cookie – provides display interval functionality. | depends on the advertising campaign, but no more than 3 months | Optional |
| bxCxxxx* | Adbox.lv | capping cookie – provides display limit functionality. | depends on the advertising campaign, but no more than 3 months | Optional |
| bxCycxxxx* | Adbox.lv | order cookie – provides display order functionality. | 60min | Optional |
| bxGDxxxx* | Adbox.lv | cross-placement delay cookie – provides display interval functionality. | depends on the advertising campaign, but no more than 3 months | Optional |
| bxGCxxxx* | Adbox.lv | cross-placement capping cookie – provides display limit functionality. | depends on the advertising campaign, but no more than 3 months | Optional |
3.3. Tracking cookies
| Name of the Cookie | Host | Purpose | Retention Period | Necessity |
|---|---|---|---|---|
| Bxrtxxxx* | Adbox.lv | retargeting cookie – provides functionality to track user behavior (viewed or clicked creative) | 1 year | Optional |
| bxrga* | Adbox.lv | age, gender targeting cookie. Value – age & gender group. | 1 year | Optional |
4. Revisions and Updates
We keep this Notice under regular review and may update it at any time. If we make any changes to this document, we will change the “Last Updated” date above. Please, review this Notice regularly, or follow the updates on the Site.
4.1. Questions or Comments about this Cookie Policy
If you have questions or concerns regarding this statement, you should first contact us through email. You can address your general questions and comments by e-mail to info@adbox.lv
* xxxx – the variable part of the parameter is generated automatically
